SA Despierres markets Price winner beef since its creation. Because of their knowledge of the market and their privileged relations with the best local stockbreeders, Misters DESPIERRES Jacques and Jean-Victor are accustomed to negotiating the purchase of price winner beef at agricultural shows. Price winner beef are selected early by the stockbreeders, and are presented by them at the contest. The jury members of Price winner beef contest are chosen among professionals. The selling price of these price winner beef is determined by a system of bidding. Why does one speak about Price winner beef whereas they are generally Cows or Heifers? Beef has several significances: it is the castrated male but it is also the general denomination of the species. As a denomination the Price winner beef is thus either a castrated male, or a cow or an heifer. One finds this denomination on the plate given to the price winner beef.