The Red Label Beef (Boeuf Label Rouge) is an insurance to buy a high quality meat for the consumer. Through the Red Label Beef (Boeuf Label Rouge) certified CHAROLAIS TERROIR, DESPIERRES S.A. is committed in providing a top-of-the-range product to its customers. According to Mr. Jacques Despierres chairman of DESPIERRES S.A. : “The traceability required by the quality system of the The Red Label Beef (Boeuf Label Rouge) ensures that the customer who is buying Charolais Red Label Beef (Boeuf Label Rouge) which at the retailers we provide, was born and raised in the area of origin of the race charolaise. But also that this Red Label Beef (Boeuf Label Rouge) with natural foods (grass, hays and cereals). We ensure the purchase of Red Label Beef (Boeuf Label Rouge) directly at stockbreeder engaged in the Red Label Beef (Boeuf Label Rouge) quality chart. We ensure slaughtering and cutting for our customers wishing to sell Red Label Beef (Boeuf Label Rouge). That obliges us with an excellence in our service in order to guarantee the best service to our customers as requires it the charter Red Label Beef (Boeuf Label Rouge)of CHAROLAIS TERROIR.”